This is the story of a passion which started back in 1961 when Alex Jona’s father, Giorgio, enthusiast and passionate collector of antiques, decided to leave the stock exchange career to start his own business dealing in antique silver, oriental art and precious gemstones for the creation of fine jewelry.
The Company has grown since then also thanks to Alex, who focused his passion and work on designing and creating jewels for a modern life style. Alex travels the world to discover precious gemstones, personally selected, then concealed in extraordinary pieces of jewelry. Alex Jona jewels stand out non only for their excellent quality of the gemstones but also for the great attention given to details during the whole crafting process.
Alex’s passion flows in splendid contemporary jewels entirely hand-crafted in the best Italian goldsmith tradition.